Why E.A.T. ing is So Important To Google?
I am aware that sounds weird and you might not stop laughing in the next couple of hours but I completely understand as I also starred puzzled when I first heard. Google says a lot of things and this one is apparently obvious! We are all aware that we need food to eat in order to exist! Why we should be reminded by Google when people are obsessed with food anyway! The busiest blogging niche is culinary when you go to work people are talking about food constantly. obsessed with trying new cuisines etc. They cannot wait for lunch to come and to … EAT.
But the thing is that this is not what Google said!
Google means the SEO requirements they have in order for our websites to rank!
WHAT IS E-A-T?
It stands for Expertise, Authoritativeness, Trustworthiness
This is part of the Google Search Quality Guidelines aiming to outrank low-quality content and to push to the top the best one.
In order to rank high on Google, you should be really an expert in your area, highly knowledgeable as people who search for information to get the right one. So if we are talking about very serious topics such as medical or personal financing or any other related we have to be certain that we know the topic well and will not give misleading information. As the Internet is an open-source, everyone could take a piece of advice from it and this could lead to very bad consequences.
Even if you are a qualified IT engineer and you are an expert in your area and even if you mention this on the blog it won’t really improve the ranking as that Google cannot really check. Everyone could add a designation they want but that’s not really provable if they really trust your words. So how to resolve this issue? Link your websites with already authoritative and well-established websites of government bodies, agencies, academies. If you happen to have a podcast or an interview given somewhere else or testimonials, link on your About page or even inside the articles in the form of quotes. This helps Google to think that you are doing a good job through thorough research and following huge names and examples.
Again, this trustworthiness is related to the expertise and authoritativeness as you are a real expert and already proven authority the information you give might be useful.
So in other words, Google is after quality. They are not willing to feature and support bad pieces of either false or misleading information.
Make sure that grammar and spelling are also correct. I use for this purpose Grammarly.
Apart from EAT, there is another requirement called YMYL that stands for YOUR MONEY, YOUR LIFE
Google again prioritizes the user experience above all and outranks websites, blogs giving incorrect or unapproved information in areas such as medicine and finances.
Long years there was a lingering belief throughout the bloggers that long posts/articles rank high but what Google really focuses on is QUALITY and SAFETY. And I am really pleased by this evolution if allow me to share my personal opinion because I would like to live in a world where what I read on Google is trustworthy.
Of course, if you are just a blogger that’s impossible to be an expert in every single area you write about. For example, I started writing a blog about alopecia and I do not have a medical degree but my choice and knowledge are not random. I have done and doing thorough research on the topic, have gone through the disorder personally and what I will bring to the table is apart from the knowledge I gained, my point of view and what I think could help. So in a way, I allow myself to talk about this as I am experienced in this field. And again, I would like this to be huge and to include ALL about Alopecia, even the domain is not ‘alopecia’ but ‘ALLopecia.com’ as I am posting the major pillars of information in with my personal touch.”
I really hope that EAT will not eat it!
The E-A-T criteria are much more important for YMYL — your money or your life — sites: “types of pages [that] could potentially impact the future happiness, health, financial stability, or safety of users.” Think medical, legal, and financial advice, where what Google calls “formal expertise” is necessary. For example, sites in the health and finance sectors like Livestrong.com and Fortune.com were particularly affected by the Medic algorithm update and these guidelines. YMYL sites especially need to pay attention to adhering to E-A-T guidelines. However, non-YMYL sites can gain insight into the kind of content Google wants to see on pages ranking high in the SERP” says Bev O’Shea in her article on the same topic posted on Medium.